Brightness Lab

Privacy Policy

Last updated: June 2026

Brightness Lab is a one-person project. This privacy policy explains, in plain English, what information this site may collect about you and how it is used. There is nothing complicated here.

Website Analytics

This site uses Google Analytics to understand how people find and use it. Google Analytics collects aggregate data such as which pages are visited, how long people spend on them, and roughly where visitors come from. This information is used only to improve the site and understand what is resonating.

Google Analytics may use cookies or similar browser technologies to track visits over time. No personally identifiable information is collected through analytics.

If you prefer not to be tracked by Google Analytics, you can use a browser extension like the Google Analytics opt-out add-on.

Brightness Lab has a newsletter signup form on the site. The newsletter is planned to be delivered through Beehiiv, a third-party email platform, though this connection is not yet fully active.

When the newsletter goes live, anyone who signs up will receive occasional emails from Brightness Lab. Your email address will be used only to send those emails and manage your subscription. It will not be sold, shared with advertisers, or used for anything unrelated to the newsletter.

Every email will include an easy unsubscribe link. You can opt out at any time.

What This Site Does Not Do

Brightness Lab does not sell personal data. It does not run advertising networks or use tracking pixels beyond what Google Analytics provides. There are no user accounts, no comments, and no forms other than the newsletter signup. If that changes, this policy will be updated.

External Links

This site links to external websites, including Goodreads, LinkedIn, and Instagram. Once you leave brightnesslab.com, this privacy policy no longer applies. Those sites have their own privacy policies, which are worth reading if you share information with them.

Changes to This Policy

If the way this site collects or uses information changes in any meaningful way, this page will be updated with a new date at the top. Nothing here will change in a way that contradicts what was stated when you signed up for anything.

Questions